Edison fuses traditionally separate disciplines to create more meaningful and engaging brand experiences across all channels and touch points. 

Located in the heart of South Melbourne, we deliver holistic end-to-end marketing solutions including design research, positioning, identity strategy, packaging design, point of sale, trade marketing and advertising for local and international brand owners.

We consider ourselves an extension of our clients’ business as creative agents of change. Our nimble and questioning nature means we don’t sit still for long and we are driven by the reward of seeing results in sales, culture and performance.

Our identity-first approach means we support our clients in creating, developing and nurturing their brands through rich, differentiated and consistent brand storytelling. We understand that successful creative solutions are anchored ideas linked to human truths – without which the outcomes lack relevance and context.

Our business model focuses on achieving financial efficiency and communication effectiveness.


Using design led thinking to create solutions that support better brand experience ideas and true innovation


Creating a centralised panel of experts bespoke to each project to share, experiment and ultimately develop powerful outcomes


Customer focused processes and offers, not internal agency focused for sustained long-term relationships


Providing structure and promoting maximum recognition and cut-through across all touch points


Creating the tools, support and framework to ensure the brand’s story and purpose continues to be relevant, and meaningful