Brown Brothers Fun + Fruity Portfolio

A sweet design to capture the lightness and spirit of summer in a bottle, and open up a refreshing world of wine for new entry drinkers. 

Brown Brothers’ Fun + Fruity range is one of their most popular — and with good reason. The range contains wine that is sweet and vibrant, perfect for summer days and the occasions when the mood is lifted. The Fun + Fruity range of wine is of high quality but also friendly, with approachable and refreshing flavours for younger drinkers and for new explorers in the world of wine.

The Edison Agency was engaged by Brown Brothers fully realise the lightness of spirit in the Fun + Fruity occasion with a contemporary image style and colour palatte.

Our work created a range of bottles that would look perfectly at home in a picnic basket, or in an ice bucket at a city rooftop party.

The overlapping soft watercolour shapes and a carefully considered colour palette introduce flavour impressions without pretension to a younger audience and new drinkers of wine.

The unified Fun + Fruity range creates greater onshelf recognition, while communicating the lightness and spirited mood and occasion.

Year

2017

Scope of Work

Packaging / Brand Strategy / Positioning