A sophisticated new range.
Saxa is an iconic brand and has been a trusted staple in Australian kitchens since 1911. The Saxa portfolio hero’s innovation and now encompasses a diverse range of salt products including grinders, shakers and flavoured varieties.
The Edison Agency were engaged by Cerebos Australia to produce a packaging solution for their premium range of Saxa Salt Flake boxes in both un-blended (Pink Himalayan Salt Flakes, Natural Sea Salt Flakes and Iodised Sea Salt Flakes) and new innovative varieties (Mixed Herbs and Chili, and Garlic and Rosemary). The creative solution leverages the classic master brand identity of Saxa and gives prominence to the integrity of the products through the use of editorially styled photography and product ingredients – adding depth to the sensory product experience.
There is significant breadth to the Saxa portfolio and it was important for this range to have shelf presence when stacked both vertically and horizontally, and the ability for the assets to be extended into through-the-line communications and promotions.