Asahi Beverages Signage and Wayfinding

Asahi Beverages engaged The Edison Agency to support the business in a national roll-out of the new brand identity system onto signage and on-site way-finding. The design system extends the existing Visual Identity Design Guide with a comprehensive instructional outline of how the system extends itself in an exterior and interior branded environments.  The simple and modern style was designed to honour the authentic origins of the Asahi parent brand and ensure maximum cut-through to aid navigation and way-finding across all Australian sites.