• The Edison Agency - Asian Home Gourmet - Identity
  • The Edison Agency - Asian Home Gourmet - Identity
  • The Edison Agency - Asian Home Gourmet - Packaging
  • The Edison Agency - Asian Home Gourmet - Packaging
  • The Edison Agency - Asian Home Gourmet - Advertising
  • The Edison Agency - Asian Home Gourmet - Trade Marketing
  • The Edison Agency - Asian Home Gourmet - Trade Marketing

Asian Home Gourmet

Asian Home Gourmet holds a unique position in the Australian market, bridging the divide between authentic Asian flavours and the westernised flavour bases and meals usually found in the supermarket aisle.

As part of a large innovation program, Cerebos engaged us to develop a Masterbrand packaging solution that brought to life the diversity and flavourful exoticism of the masterbrand story. A 12 month creative process saw the creation of a new master brand visual identity system and 33 SKU packaging range across four great new product ranges, the first of which to launch was the Asian Home Gourmet Soup Bowl Meals. The broader program scope included development of a masterbrand portfolio architecture system, a brand guidelines book and point of sale suite.

Year

2014

Client

Cerebos

Services

Identity / Packaging / Advertising / Trade Marketing