DAIRY FARMERS CREAMERY & CO
The team at Dairy Farmers has developed a new indulgent flavoured milk range, inspired by Australia, introducing Dairy Farmers Creamery & Co.
The Edison Agency was engaged by Lion Dairy & Drinks to help shape the brand strategy, naming, asset creation and packaging design of the new single-serve range, a proposition that showcases the best of an iconic local brand.
The Dairy Farmers story began in 1900 as Australia’s first commercial milk producer. It’s long and proud history is a testament to the resilience of the brand and its commitment to partner with local farming communities.
Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks, says the range is an exciting addition to the Dairy Farmers portfolio.
“As Australia continues to establish itself as one of the foodie capitals of the world, Aussies are seeking out bold flavours and exciting tastes to treat themselves,” he said.
Dairy Farmers Creamery & Co has paired fine ingredients with full cream fresh Australian milk and added cream to take customers on an indulgent taste journey across our great southern land.
Edison created bespoke watercolour and pencil illustrations that evoke the sensory indulgence of the unique ingredients and a custom word-mark crafted by a renowned Australian typographer Lachlan Philips. The latest addition to the much-loved Dairy Farmers portfolio, this indulgent innovation is like nothing else in Australian fridges – debuting with a mouth-watering Great Southern Caramel, decadent Murray River Salted Chocolate and delicious Raspberry Pavlova.