Brown Brothers Patricia Range

Bringing sophistication and elegant confidence to a premium wine range that is the very heartbeat of Brown Brothers.

The Brown Brothers Patricia range is named in honour of the family matriarch Patricia Brown, who dedicated 60 years of her life to the growth and prosperity of the Brown Brothers family and business. The range is a culmination of the very best in viticulture and winemaking with premium fruit selection, and time-honoured techniques crafted by the family over generations with tremendous patience.

This range is Brown Brothers’ most prized label and put simply, Patricia is a product of love. Not just for its matriarchal heritage, but also the dedication and commitment which highlight its long journey from vineyard to bottle.

The Edison Agency created a new design solution that brought the Patricia range in-line with the Brown Brothers masterbrand architecture system with classic sophistication. We retained the elegant and distinctive bronze in the masthead — a key asset for consumer recognition — and selected a lightly textured ivory stock for the label to cue the premium nature of the wine. The signature of this remarkable woman, Patricia Brown, was enlarged and given central placing under the varietal — a symbol of the quality and the pride behind this beautiful Australian wine range.

Year

2018

Scope of Work

Portfolio Architecture / Brand Strategy / Packaging