• The Edison Agency - Gravox - Advertising
  • The Edison Agency - Gravox - Advertising
  • The Edison Agency - Gravox - Packaging
  • The Edison Agency - Gravox - Trade Marketing

Gravox Campaign

When family favourite Gravox launched a healthier salt-reduced gravy, we developed a packaging solution to communicate the functional benefits of the new product.

The Salt Reduced Pouch is noticeably lighter and more understated than the core Gravox range with a clear call out to the reduced salt properties of the new product. Gravox is part of the Cerebos (Australia) family of brands, a subsidiary of Suntory. The project scope included packaging, trade marketing, adverting and internal communications.

Year

2013

Client

Cerebos

Services

Packaging / Trade Marketing / Advertising