KGB Vodka is a pre-mixed vodka brand with origins in New Zealand. It was introduced into the South Korean market in 1999 and is the No. 1 ready-to-drink in the market – making it one of the most successful brands in the Asahi Premium Beverages’ international portfolio.
KGB Vodka is not a heritage vodka brand with hundreds of years of family history, quite the opposite. It’s a modern day brand with a bold attitude, proudly moving to the beat of its own drum. With increasing pressure from emerging RTD products in the market, KGB Vodka required a rejuvenation to help maintain it’s relevance with millennial consumers and give it new energy.
We were engaged to manage the process as an integrated program – one designed for maximum efficiency and consumer resonance across emerging international markets.
The new visual identity system has been designed as an integrated solution for packaging, digital, print and outdoor communications.