The Marketing Women Incorporated (MWI) committee is a passionate group of volunteers who champion the professional development of women in marketing. Since 2013 The Edison Agency have been a key sponsor of all communication initiatives including the design and implementation of a new visual identity system.
The new brandmark and visual language system reflects the vibrant energy and momentum of the MWI organisation and was designed to connect with the all-female audience via a more progressive design aesthetic. The simplicity of the brandmark has been complemented by a dynamic visual language system applied to both digital and print communication templates, guidelines and collateral. The creative solution is a celebration of MWI’s organisational values and personality – warm, cosmopolitan, inclusive and energetic.