The Edison Agency was commissioned to create a visual identity solution that took the best bits of the past and created something dynamic, relevant and new. The Mighty Soft Brand Book was designed in both digital and hard cover formats in celebration of the new brand identity language and packaging. The storybook format was inspired by the wholesome virtues of the brand. The Edison Agency saw an opportunity to create a sensory example of the brand through the book – a guide to inform and inspire all future brand communication decisions.
Part of a broader packaging portfolio program, the newly developed ‘Made with Love’ graphic signature was created as an expression of Mighty Soft’s historic love heart symbol, identified by the creative team as a genuine opportunity to inspire a more emotive and hand crafted visual language.