Celebrating summer with a Spritz.
Brown Brothers was one of the first wineries to plant prosecco in Victoria’s King Valley and continues to lead in the category with one in three prosecco bottles sold in Australia.
As part of a strategic plan to continue to grow the category, Brown Brothers asked The Edison Agency to create the design and assets for a vibrant new offering: Prosecco Spritz. As a fresh twist on the traditional prosecco style, this ready-to-pour offering is a refreshing drink perfect for pouring over ice as an aperitif and served with a slice of fresh orange.
Our design solution for Brown Brothers Prosecco Spritz was to capture the sense of occasion around enjoying a glass of this light and vibrant prosecco cocktail — and create an instant connection with the youthful audience as a playful and crisp Summer blend. The crafted texture of the paper labels creates a simple base for a vibrant setting sun, evoking warm summer afternoons and beachside escapes. The setting sun also doubles as a symbol for the orange serving suggestion and when contrasted with crisp white, creates a perfectly balanced design that captures the playful optimism of an Australian Summer.