• The Edison Agency - Saxa - Packaging
  • The Edison Agency - Saxa - Advertising
  • The Edison Agency - Saxa - Advertising
  • The Edison Agency - Saxa - Trade Marketing


Saxa is an iconic brand and has been a trusted staple in Australian kitchens since 1911. The Saxa portfolio hero’s innovation and now encompasses a diverse range of salt products including grinders, shakers and flavoured varieties.

We were engaged by Cerebos to produce a simple packaging solution for a new innovative format for the Saxa Naturally Lower Sodium Sea Salts. Additive free and extracted through a 100% natural process, the Salts contain 50% less sodium than regular salt. The natural origins of the product were emphasised through the use of earthy textures such as hessian and a muted aesthetic designed for use across POS posters, trade presenters, in-store promotions and catalogue ads.

There is significant breadth to the Saxa portfolio and it was important for this range to have shelf presence when stacked both vertically and horizontally, and the ability for the assets to be extended into through-the-line communications and promotions.






Pacakaging / Advertising / Trade Marketing