• The Edison Agency - Struman's Organic Beer - Identity
  • The Edison Agency - Struman's Organic Beer - Packaging
  • The Edison Agency - Struman's Organic Beer - Packaging
  • The Edison Agency - Struman's Organic Beer - Packaging
  • The Edison Agency - Struman's Organic Beer - Advertising
  • The Edison Agency - Struman's Organic Beer - Digital
  • The Edison Agency - Struman's Organic Beer - Trade Marketing
  • The Edison Agency - Struman's Organic Beer - Trade Marketing
  • The Edison Agency - Struman's Organic Beer - Trade Marketing

Struman’s Organic Beer Co.

Conceived over a beer by a few good mates in a Sydney pub, the question was asked “why can’t we get a range of quality organic beers at the bar?” Working from an insight that was close-to-home, The Struman’s guys saw a gap in the beer market (believe it or not there was one!) for a great quality organic brew; available at all their favourite drinking haunts.

Words like ‘natural, accessible, and warm’ have been bandied around freely during the creative journey – credibility and integrity are at the heart of the brand “Just tell it how it is”. The real hero of the brand is the key asset – the Struman’s ‘S’, a uniquely crafted mark symbolic of the three mates whose vision and commitment starting a new wave of brewing in Australia. The trilogy of darts anchored to the horizon line pay homage to a quintessential publican past time, an old school activity that reflects the straight-talking attitude of the brand.

The team worked tirelessly to create something we can all be proud of – a great brew presented to market with integrity and relevancy. The scope of work included brand identity strategy, brand positioning, design and guidelines, packaging, press consultation, trade marketing, digital and social.

 

Year

2016

Services

Identity / Packaging / Trade Marketing / Digital / Social