Tectonic Flooring approached The Edison Agency to create a brand identity system for their company as part of a global expansion strategy. With the business growing rapidly and setting up to New York office it was important that the marketing communications reflected the quality of their unique product as well as having universal appeal.
The Edison Agency developed a creative solution that showcased the high production values of the Tectonic Flooring range utilising photography from renowned photographer John Laurie as well as high-quality production finishes that accented the style and sophistication of the brand. The identity system was rolled out across website, stationary, postage templates, e-signature, promotional collateral, presentation templates, sample kit and a specifications binder.
Branding / Digital / Publications