The next generation Korean Brewery is here

Inspired by the beauty of the natural landscape, The Edison Agency shaped a design system and visual language that reimagines craft beer through the cultural lens of the distinctly Korean provenance and the global spirit of its founders. MoonBear Brewing is the newest craft brewery in Korea born from a pioneering spirit, grit, and determination. Being a heroic and powerful mountain totem, the moon bear is the brand’s visual symbol – made iconic by the crescent moon on its chest. The moon bear is also a strong cultural symbol of Korea and its majestic statue marks the entrance to the Seoraksan National Park – not far from the home of the brewery. Utilising both the strength and mysticism of the local Korean mountains — Hallasan, Baekdusan and Geumgangsan — the first series of brews have been crafted to compliment contemporary Korean food with an aesthetic underpinned by the natural texture and diversity of the brewery’s people and region.

This new craft beer start-up in Korea establishes MoonBear Brewing as a progressive, adventurous and collaborative brand that showcases the best of modern Korea to the world. The breadth of the identity solution captured in the brand book has enabled the brand owners to bring the brand to life in the local market with ongoing creative and strategic consultation from The Edison Agency.

Want to know more about this project? Contact us.