• The Edison Agency - Vodka Cruiser Black - Packaging
  • The Edison Agency - Vodka Cruiser Black - Packaging
  • The Edison Agency - Vodka Cruiser Black - Advertising
  • The Edison Agency - Vodka Cruiser Black - Trade Marketing

Vodka Cruiser Black

Inspired by strength and power of the brand’s new eagle crest, the creative solution for the relaunch of the Vodka Cruiser Black range intentionally emphasises the communication surrounding alcohol potency and flavour for its predominantly male audience.

As part of a broader Vodka Cruiser portfolio strategy, we were asked to create a solution which had broad appeal (dual gender) and was relevant within the cluttered and fragmented category. Shifting the range architecture to a more focused co-branded solution meant the development of a bespoke typemark for ‘Black’ which was inspired by the pure origins of vodka and the understated simplicity of the masterbrand.

Year

2013

Services

Packaging / Advertising / Trade Marketing