The spirit of an Australian summer.
We Roam is a modern Australian lifestyle fashion label built around a love for the ocean and outdoors. We Roam embraces the spirit of the great Australian outdoor life with a premium fashion range specifically designed for the harsh Australian heat. The brand is planning to expand its offer to include new apparel lines and accessories that compliment the current children’s range and needed a new identity system and language to cement its position as a contemporary Australian fashion brand.
The Edison Agency worked with We Roam founding partner to help establish the brand’s vision for the future. The identity solution is a distinctive and modern brandmark that doesn’t overshadow the beauty and character of the brands distinct textiles – allowing the product to be the hero as it changes from season to season. The interlocking “O” and A” evoke the idea of a setting sun — the horizon line connecting to the “A” suggestive of Australian landscapes. The typographic language is expressive and free – adding energy and playfulness to compliment the simplicity of the mark. As a brand that is inspired by the great outdoors, Edison created a brand toolbox of shapes and textures reflective of nature — organic, warm and uneven shapes that move dynamically throughout the brand communications allowing the colour palette to evolve with each seasons collection.
Reflecting the We Roam ethos to ‘LET THEM ROAM FREE’ we created a brand identity that evokes the adventurous, playful and joyous spirit of modern Australian beach culture.