Head of Creative Strategy
Amber is the founder and owner of The Edison Agency, a new creative venture following the successful establishment of specialist brand and packaging agency, Bonney Creative.
Amber’s depth of experience stems from the diversity of work throughout her 19 year career in the creative services industry with a specialized interest in fast-moving consumer goods. Her strategic ability to create and nurture brands both visually and through written narrative stems from the breadth of local and international experience in major identity programs for Astra Zeneca, Volkswagen, British American Tobacco, Lend Lease, Schweppes Australia, Asahi Premium Beverages, Cerebos, Goodman Fielder, Lion and Mondolez.
As a big-picture thinker, designer painter, mother, writer and closet comedian – Amber’s achievements are as diverse as her ambitions and interests. A dynamic and colourful character, she is always evolving and challenging herself – never quite satisfied with the status quo and always in search for solutions that are “different and better”.
A classically trained designer, Amber holds a degree in Visual Communication and Design from Swinburne University of Technology and is a regular guest lecturer, writer, design judge and mentor and in brand design and packaging communication.