Harnessing the power of people

The Edison Agency were engaged to create a visual identity solution for a new marketing services consultancy – the brainchild of agency founders from Pollinate and Social Soup. Aptly named ‘The Influence Group’, this future-forward agency is set to redefine the advertising and media industry model using the power of people.

The challenge was to strategically position the business using a purpose-led, sustainable model that celebrated progressive influencer marketing strategies and insights. Collaboratively with the founders, The Edison Agency defined a new business narrative focused on the platform "A beacon of influence" with graphic semiotics that signify momentum, humanities and a thirst for change. 

This brand expression reflects TIG’s desire to redefine the influencer marketing category and allows them to create and communicate with simplicity and guts using a language that's bold, simple and dynamic.  As a long single touch point for big impact – TIG delivers consolidated, easy-to-access and accountable influence strategies to help brands transform their profile.

It's only fitting that this identity has bold visual distinction - a restrained use of colour designed for maximum visual impact and an identity system that truly complements a portfolio for agency founders who are shaking things up in the marketing and media landscape.

Have a brand in need of change? Find out how we can help.