The Cider Lab Identity
This article was originally published by Five Star Logo
Not just another cider!
The vision from the outset was clear - “we are NOT creating another boutique range that assess to category clutter” - the brief focused on quality Australian ingredients, large-scale contemporary brewing processes and distinctive flavours.
The visual identity reflects the character of the varietals - Royal Gala, Packham Pear, and Pink Lady. The surrealist inspired mixed-media montages are an expression of the stories behind the different fruits and hand-drawn illustrations tel of the brewing process.
The heroic fruit and tree imagery was captured at one of the beautiful Australian orchards that supplies The Cider Lab with it’s fruit and is intentionally raw and natural to speak about the product’s beauty and honesty.
