Celebrating the festive spirit with a collection of little things.

We take our festive gifting campaign really seriously, like we mean REALLY! Each year we start planning around June - pondering what we can do to show our clients, agency partners and friends that we see them, we hear them and we appreciate their support. This year, we probably bit or more than we could chew but wow, are we happy with the result!

Inspired by a series of posters we designed showcasing our approach to innovative thinking, the ‘empathy’ poster was the one illustration that resonated and it planted the seed for the 2019 campaign. Its bold and vibrant abstraction creation a platform for playfulness that showcases Edison’s vibrant spirit. This was an all agency collaboration, from hand rolling beer cans to traditional Japanese cloth wrapping, the process of creation as much of a gift as the curated gourmet contents inside.

The design system included custom tea towels, cards and packing paraphernalia that showcased our love of beer with bespoke label designs for an Australian Lager and Summer Ale from our friends at St Andrews Brewery who sold us nude cans! We personally curated gift boxes to suit special individuals that had shows us

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