Dairy Farmers Creamery & Co
Client Lion Dairy & Drinks
Category
  • Packaging
Scope of Work Innovation / Naming /Packaging / Typography / Illustration

Innovating from Australia’s finest ingredients

The Edison Agency was engaged by Lion Dairy & Drinks to help shape the design strategy, naming, asset creation and packaging design of the new single-serve range, a proposition that showcases the best of an iconic local brand.

The Dairy Farmers story began in 1900 as Australia’s first commercial milk producer. It’s long and proud history is a testament to the resilience of the brand and its commitment to partner with local farming communities.

Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks, says the range is an exciting addition to the Dairy Farmers portfolio.

“As Australia continues to establish itself as one of the foodie capitals of the world, Aussies are seeking out bold flavours and exciting tastes to treat themselves,” he said.

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