The Juice Brothers Sparkling
Client LION Dairy & Drinks
Category
  • Packaging & Brand Identity
  • Naming
  • Packaging Design
Scope of Work Naming / Identity / Packaging / Copywriting

A sparkling innovation

Not all juice is created equal. In 1973, passionate citrus growers - two sets of brothers along with a couple of mates, opened a new juicing factory in Leeton, New South Wales. They bonded over a shared belief that taste is king and quality is everything. As a tip of the hat to the founders of that juicing factory and their pioneering spirit that lives on today, The Juice Brothers was born. In a fresh move for the category, The Juice Brothers has now launched an exciting new Sparkling fruit drink range which pairs real Aussie fruit juice with sparkling water for a deliciously healthy alternative to soft drinks.

Following the successful branding program of the The Juice Brothers which launched in 2017, Edison Agency helped LD&D develop the new range through amplifying the down-to-earth attitude and disruptive style of the core juice range - the a naturally bold range solution has strong ties to the core Juice range but with all the natural fizz and fun of a sparkling water.

In the true spirit of the brand, The Juice Brothers Sparkling range keeps it simple with no added sugar, no artificial flavours or colours and 30% real fruit juice and adding some sparkle – and bottling the blends into stylish 275ml bottles that each contain less than 50 calories.

“We’re delighted to be continuing to work with Australian fruit growers to introduce exciting products to the Australian market,” Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks, said.

“Many consumers are moving away from sugary soft drinks and looking for healthier products, and this is a refreshingly new and healthy beverage they can enjoy.

“This product also opens up opportunities for Aussies to enjoy juice-based products within a new time of day, with juice moving away from being solely a morning staple, to become a delicious drink choice at any time of day.”

Want to know more about this project? Contact us.

juice brothers copy no added sugar juice
juice brothers sparkling
juice brothers bottle lid
Click to Chat