A new look for a leading agency

Since its initial inception, Pollinate has evolved from its original core business as a market research company into a cutting edge strategic consultancy that encompasses a much wider remit other than traditional research agencies. Services that run in parallel to research, such as brand consultancy and communications have been added to the roster which includes a much wider breadth of services.

As such, a new positioning and brand identity was needed to better represent what the value Pollinate offers customers today, and to design a new visual identity system that reflected their positioning and offer more meaningfully.  

Through workshops with the Pollinate team, the key strategic objectives were determined that would underpin the repositioning of the brand. A single-minded approach in determining the meaning for the brand was used, including a strong focus on dialling up the value Pollinate provides its customers, along with reinforcing the current equity the Pollinate brand already had, and finally, to relaunch with strength and conviction, high value with high impact.

The new positioning created for Pollinate was centred around empowering their customers to make informed decisions and to take positive action by using insights that are connected, and this was brought to life creatively through the visual identity itself.