The Arnott’s Group sought a brand identity that fostered real connections. Through human-centered design, Edison defined a cohesive voice and narrative, honoring Arnott’s cultural significance while paving the way for the future.

Defining a new identity for an iconic business ready to spread its wings. Helping Campbell Arnott's transition its positioning and profile to reflect a new chapter of ownership, a rejuvenated vision and diversified portfolio. A project about imagining change without losing the depth and pride of family legacy.

Our DFG program supported Next Steps Australia via a rejuvenated brand story and visual language that amplified their voice, created powerful new marketing assets and increased funding. The impact of this program means helping more women and children to make a fresh start when fleeing domestic and family violence.

Establishing a new benchmark in micro village living. A human-centred creative platform and brand idea 'designed around you’ puts the people and their human needs at the fore and connects to Vuvale’s purpose: to empower people to live happier, healthier and more engaged lives.