BITE BIG: Boss Women Leading Big is the unapologetic podcast for women who lead with guts and grit. Hosted by Amber Bonney, founder of The Edison Agency and feminist force field of brand strategy, it dives into the minds of powerhouse women across business, academia, and culture. From bestselling authors to top CMOs, Season 3 brings fierce conversations, sharp thinking, and raw truths about what it really takes to lead, fight, and thrive in a world that wasn’t built for us.
What happens when one of the world’s most respected marketing scientists takes the mic? Episode 16 of BITE BIG features the brilliant Professor Jenni Romaniuk, Associate Director of the Ehrenberg-Bass Institute and leading voice in marketing effectiveness, brand salience and distinctive brand assets.
Jenni’s mantra, “Progress is more important than perfection”is the lens through which she approaches her life’s work: from developing world-first theories in mental availability to helping brands avoid the costly trap of vanity metrics. Her insights are as grounded as they are game-changing.
This episode is a must-listen for anyone who wants to build brands that thrive, lead with evidence (not ego), and cut through the noise of modern marketing with a clear mind and a sharper voice.
🎧 Listen now wherever you get your podcasts.