In Episode 4, Amber sits down with Rania Robinson, CEO and Partner of Quiet Storm, the independent, B Corp certified, employee-owned London creative agency that has been starting storms since 1995.
Rania came to the UK from Egypt at three years old, started school without a word of English, and left at 16 with no conventional qualifications. What followed was anything but conventional. She moved through music publishing, video distribution, shopper marketing, and culture-driven experiential work before walking into Quiet Storm to help on a pitch one day and never leaving. Reluctant CEO. Best move she ever made.
In this episode, Amber & Rania get into what independence really costs and what it gives back. Rania is candid about the trade-offs: saying no to private equity, no to Interpublic Group, and yes to converting Quiet Storm to an Employee Ownership Trust, a decision that put every employee in as a stakeholder and left not one regret in its wake.
They also go deep on the state of brand creativity in 2026, why consensus culture is killing the best ideas, why brands keep abandoning the fundamentals that actually work, and why original work will always make some people uncomfortable. That’s not a problem. That’s the point.
On female leadership, Rania brings a rare honesty: the cost of advocacy work when you’re also running a business, the subliminal message that absence sends to women coming up behind you, and her practical, no-nonsense advice to any woman who’s feeling like she doesn’t belong in the room: look for the evidence. It’s already there.
Bite Big has donated £250 on Rania’s behalf to Create Not Hate — Quiet Storm’s not-for-profit platform bringing under-represented young people into the creative industries.