CEO & Creative Director of Good Shout

Amy Kean on Voice, Confidence & Advertising

Name
Amy Kean
Mantra
Nobody can make you feel inferior without your consent.

Amy spent 17 years inside global advertising networks, from Mindshare APAC to Havas Media Labs to Starcom's global creative and innovation team and she left with both the receipts and a responsibility to do something about it.

In Episode 5, Amber sits down with Amy Kean, social psychologist, bestselling author, CEO and Creative Director of Good Shout, and one of the most credentialed and unconventional minds working in creativity and brand.

Amy's personal mantra is Eleanor Roosevelt's famous line: 'Nobody can make you feel inferior without your consent.' And this conversation goes deep on what it actually costs to live by those words, from being told by a recruitment consultant that her Essex accent was 'too common to be around important people', to losing her confidence at the top of her career in Singapore, to writing a bestselling picture book for adults called The Little Girl Who Gave Zero F*cks as an act of reclaiming her own voice.

They talk about the sociology of voice, why women in their 30s, 40s and 50s get quieter, not louder, and why that silence is never irrational. About the advertising industry's shamelessness, brilliant with words, catastrophic with action, and why Amy doesn't believe it will ever have its Me Too moment. About the perils of likeability, likability labor, and why older women, bless perimenopause, are statistically the group that cares least about being liked.

And about Good Shout for Girls, Amy's charitable initiative to give teenage girls public speaking skills before society gets the chance to take their voices away. Because Amy wrote The Little Girl Who Gave Zero F*cks for women who'd already lost their voice. The charity exists so the next generation never needs the book.

This one is sharp, honest, funny and genuinely electric. Two women who give zero fucks about what anyone thinks of a conversation that needs to happen.

Credits
Host & ECD – Amber Bonney, The Edison Agency Founder
Producer  – Niki Beeston, Group Account Director, The Edison Agency
Marketing – Liz Archer, Head of Operations, The Edison Agency
Social Assets – Sophie Robertson & Gabrielle Versace, The Edison Agency
Post Production – Francine Toscano, 17th Street Audio