Us

The guts to see what’s broken, and the imagination to build what’s next.

Founded in 2011 by Amber Bonney, our story begins with one woman's “bite big” attitude, a whole lot of resilience and impressive exposure working with some of the worlds biggest household names.

Fast forward to today, we are now a multi-disciplinary team of strategists, designers, system thinkers and innovators who are known for the work, but loved for the way we work.

We are known for

From FMCG to finance, automotive to health, our partnerships span categories and continents, united by a shared goal: to build brands people want, leaders are proud of, and competitors envy.

Through a fusion of behavioural science, distinctive design, and enterprise systems our proprietary frameworks and tools help organisations change with intent and relevance.

­­At the heart of our work is BrandOrbit™, a proprietary framework that connects the dots between what people think of your brand and the tools to influence that perception. We innovate, rejuvenate, and transform brands by elevating traditional branding methods and making better connections with how audiences think, feel and choose.

Why partner with us?

SMARTS

DIRECT ACCESS TO SENIOR MINDS

Our independence and flat structure means the brains you met at the pitch are the ones solving your problems. Less layers, more access to the brains trust from start to finish.

METHODS

SCIENCE-BACKED CREATIVITY

Our proprietary Brand Orbit™ framework fuses behavioural science, distinctive design, and systems-thinking to influence how people think, feel and act.

IMPACT

DESIGNED FOR EFFICACY AND IMPACT

Everything we do is engineering for change and built for efficacy, not vanity. We measure what matters through business impact and behavioural change because we believe good design has a job to do.

INSIGHT

THE EMPATHY TO SEE WHAT YOU NEED

We are not a service provider. Think of us as strategic partners - your R&D innovation department working side-by-side. We're known for the work you can see, but loved for the WAY we work and because our fame comes from word-of-mouth referrals, your experience with us matters.

SYSTEMS

AI INTEGRATED SYSTEMS

We embrace emerging tech with integrity, using it to power creativity - not replace it. With custom-built enterprise design systems, project workflow is transparent collaborative, and productive – less time invested in admin, more funnelled into making the magic.

ATTITUDE

COURAGE IN SPADES

We respectfully challenge convention to get to the best, bravest outcomes. We stand up for an approach or idea we believe has legs, backed by insight and case studies that support the cause. In short: We help you change with relevance, resilience, and an edge of rebellious spirit.

From pantry staples to emerging tech

We don’t just work with brands, we build partnerships with businesses shaping culture, community and commerce.

What our clients have to say about us
Ally Doube - Head of Marketing Uber Eats and Uber Japan
"I have worked with Edison on several complex strategic branding projects over the past 7 years and have always been impressed by their professional commitment, tenacity and creative passion. From the iconic Arnott's brand, a high priority strategic branding program for Australia’s Nation Brand and Uber Japan - Edison supported the marketing teams with new insights, methodologies and frameworks that led to increased equity and resonance."
Paul van Heerwaarden - Bega Group CEO
"Following several acquisitions in recent years and a significant transformation of the company, it was important that we represent the Bega Group of today and how we continue to serve all Australians with great food for a better future. Edison were able to capture this in the new design that we are very proud of."
Jo Semidang - Former CEO at Sorbent
"Partnering with our strategic brand partners, we set out to create branding and packaging that honoured our legacy as Australia’s first toilet paper brand while resonating deeply with today’s consumers. Edison’s creative expertise and strategic approach to architecture and design enhanced our product’s shelf presence and effectively communicated our values in a charming yet powerful way."
Bernadette Blair - Chairperson at Next Steps Australia
“Next Steps Australia's new identity has brought a sense of pride and professionalism to our organisation.
Edison have fulfilled every aspect of our brief, and more, which in turn has translated into increasing funding opportunities, a greater appeal and positive impact on prospective donors and future collaborators as well as fostering future growth to provide much-needed support for those women and children fleeing domestic violence.”
Jamie Pride - Partner at Humanly Agile
“The Edison team took us on a carefully considered strategic exploration that shaped our brand story and opened up platforms for exciting design solutions. The end result far surpassed our hopes, and reflects the creativity, curiosity and human experience that Humanly Agile prides itself on delivering. Their creativity and dedication have truly brought our brand to life, reflecting the ethos we cherish”
Darryn Wallace - Executive General Manager at Bega Group
"We have been working with Edison for the past nine years on both our consumer and corporate brand, and during this time they have been critical to delivering strategic and disruptive brand solutions — no easy task with some of Australia’s most iconic and loved brands."
Randall Cooper - Founder and CEO of Premax
“From a strong word of mouth recommendation we engaged the Edison Agency to lead our brand identity redesign, and were extremely impressed with the strategy, creative, service and end result that has helped propel our business forward.”
Krishma Sood - Marketing Manager (Shapes) The Arnott's Group
“The Edison team have been incredible to work with! Throughout multiple projects, we’ve fostered a collaborative, dynamic and agile process that has unlocked the creation of multiple product artwork designs. The team are highly skilled in partnering closely with brand teams to bring a brand’s vision to life."
Michelle Katz - Former Head of Marketing at Nestlé
"Transforming Uncle Tobys for the modern era was a project we undertook with conviction and a sincere intent to remain true to the brands legacy, but with a purposeful intent to revitalise the brand experience for a new generation of Australians. The Edison Agency were instrumental through the entire strategic journey in shaping how Uncle Tobys should engage, through our positioning, values through to guidelines and portfolio architecture."
Lucy Chen - Co CEO Chen Foods
"The Edison Agency team worked closely with us to do a massive rebrand of Mr Chen’s, they really listened to our story, and took us on the journey of working out what would work for us and our brand. We're thrilled with the new foundation and identity to continue Mr Chen's growth in Australia as the authentic family-flavour experts"
David Mcneil - Former CMO at The Arnotts Group
"I worked with Edison for over two years while CMO at The Arnott’s Group and in all my years (too many to count!) working in some great CPG companies, I have rarely come across a design agency as talented and universally respected as Edison. Thank you for all the incredible partnership, creativity and in-market effectiveness."
Ellie Vince - Former CMO at Brown Family Wine Group
"Edison take an interest in understanding your business and its challenges, and apply sound brand and design strategy to help create solutions. Working with the team always goes beyond a single project, they are business partners who work collaboratively to create distinctive, impactful design that delivers commercial outcomes.”
Matt Grant - Business Director (Savoury) The Arnott's Group
"Through insightful strategy, inspiring creative exploration and strong design application we really see the Edison team as an instrumental partner in realising the full potential of our new propositions. I personally have appreciated the teams' can do attitude and genuine drive to go above and beyond to push the design paradigm & in the process deliver award winning work."
Ross Gregory – Chairman of Indulge Co
“Edison were given a complex brief to name and create a Korean craft beer brand and produce all brand and merchandise marks along with primary packaging within a tight timeline. They had to work cross culturally and conflate uniquely Korean elements into a brand capable of international acceptance. Not only did Edison create an award winning iconic brand for us, they produced a complete brand story that integrated elements defining and differentiating the brand.”

For a world overloaded with noise

We design for impact to build brands that are distinct, human, and crafted for how people think, feel and choose.

Why? Because good design has a job to do: shift perception, inspire action, and create momentum. That’s why we use our smarts, platform and privilege to help brands, and the people behind them to achieve meaningful change. We try not to follow fads, although we do love a good meme share on Slack! We design for truth, trust and tomorrow. With a head and heart approach, we back our beliefs, committing 3% of our revenue each year to projects that drive social and environmental good.

Our leadership team

A dynamic group of leaders with deep roots in strategy, creativity, operations, and commercial delivery. Together, they bring decades of experience across global brands, complex portfolios, and fast-moving industries. From entrepreneurial leadership and brand strategy to operations, culture and client growth, this crew blends creativity with commercial acumen to drive change that matters. With a shared passion for intentional work and a relentless focus on results, they’re the brains (and heart) behind Edison’s continued impact and relevance.

Often dreaming about her next G&T.
Amber Bonney
Founder, Head of Strategy
Happiest when he's listening to records with a glass of red.
Mike Tsapazi
Managing Director
Drawn to the smell of surf wax.
Steve Wren
Business Director
Can find her playing soccer on Sundays
Liz Archer-Fisher
Head of Operations