Founded in 2011 by Amber Bonney, our story begins with one woman's “bite big” attitude, a whole lot of resilience and impressive exposure working with some of the worlds biggest household names.
Fast forward to today, we are now a multi-disciplinary team of strategists, designers, system thinkers and innovators who are known for the work, but loved for the way we work.
From FMCG to finance, automotive to health, our partnerships span categories and continents, united by a shared goal: to build brands people want, leaders are proud of, and competitors envy.
Through a fusion of behavioural science, distinctive design, and enterprise systems our proprietary frameworks and tools help organisations change with intent and relevance.
At the heart of our work is BrandOrbit™, a proprietary framework that connects the dots between what people think of your brand and the tools to influence that perception. We innovate, rejuvenate, and transform brands by elevating traditional branding methods and making better connections with how audiences think, feel and choose.
Our independence and flat structure means the brains you met at the pitch are the ones solving your problems. Less layers, more access to the brains trust from start to finish.
Our proprietary Brand Orbit™ framework fuses behavioural science, distinctive design, and systems-thinking to influence how people think, feel and act.
Everything we do is engineering for change and built for efficacy, not vanity. We measure what matters through business impact and behavioural change because we believe good design has a job to do.
We are not a service provider. Think of us as strategic partners - your R&D innovation department working side-by-side. We're known for the work you can see, but loved for the WAY we work and because our fame comes from word-of-mouth referrals, your experience with us matters.
We embrace emerging tech with integrity, using it to power creativity - not replace it. With custom-built enterprise design systems, project workflow is transparent collaborative, and productive – less time invested in admin, more funnelled into making the magic.
We respectfully challenge convention to get to the best, bravest outcomes. We stand up for an approach or idea we believe has legs, backed by insight and case studies that support the cause. In short: We help you change with relevance, resilience, and an edge of rebellious spirit.
We don’t just work with brands, we build partnerships with businesses shaping culture, community and commerce.
We design for impact to build brands that are distinct, human, and crafted for how people think, feel and choose.
Why? Because good design has a job to do: shift perception, inspire action, and create momentum. That’s why we use our smarts, platform and privilege to help brands, and the people behind them to achieve meaningful change. We try not to follow fads, although we do love a good meme share on Slack! We design for truth, trust and tomorrow. With a head and heart approach, we back our beliefs, committing 3% of our revenue each year to projects that drive social and environmental good.
A dynamic group of leaders with deep roots in strategy, creativity, operations, and commercial delivery. Together, they bring decades of experience across global brands, complex portfolios, and fast-moving industries. From entrepreneurial leadership and brand strategy to operations, culture and client growth, this crew blends creativity with commercial acumen to drive change that matters. With a shared passion for intentional work and a relentless focus on results, they’re the brains (and heart) behind Edison’s continued impact and relevance.
