our purpose


Our multidisciplinary team are specialists from diverse creative backgrounds in advertising, industrial design, human-centred design, branded environments, packaging, law, journalism, corporate identity and change management design. We use our shared passion and curiosity to co-create with our clients and together produce inspiring solutions for each and every brief. We believe that great design stems from shared passion, integrity, collaboration and curiosity.

Amber Bonney Founder, Executive Director - Creative & Strategy

Often dreaming about her next G&T.

Michael Tsapazi Managing Director

Happiest when he's listening to records with a glass of red.

Steve Wren Business Director

Drawn to the smell of surf wax.

Liz Archer Head of Operations

Can find her at the sewing machine in her spare time.

Matt O'Connor Senior Finished Artist

Still trying to master triplets and paradiddles.

Veronica Rinaldi Senior Designer

Believes a pizza is not for sharing.

Steph Ehrlich Steph Ehrlich

Has to eat ice cream in the order of Vanilla, Strawberry then Chocolate

Niki Beeston Senior Account Director

A bona fide cat woman

Lesley Gilliam Account Director

Is a twin

Calin Barker Strategist

Owns eleven typewriters

Gabrielle Versace Mid-Weight Designer

Is a classically trained cellist

Sophie Robertson Intern

Hoarder of small shiny objects.

Pepper Studio pup

Snoozes all day and parties all night


Our values and behaviours are centred around our drive to create an environment and product that embraces diversity, inclusion and flexibility. We are a professional and high performing team who prioritise work-life balance, mental health and flexible working conditions as a way to support our people and build a sustainable business model. Our shared beliefs mean we operate with a genuine sense of integrity and humility.

As a team we always strive to do better and think differently - inspiring our partners to strive towards effective design solutions that deliver positive and purposeful results.

our story

Inspired by her first experiences in the late 90’s working for a female business owner, Amber Bonney used her tenacious spirit and passion for design to gain diverse brand experience in the UK and Australia before forging her own path with her first business in 2011.

The Edison Agency was founded in 2017 in Melbourne, Australia. With over 21 years experience across diverse industry sectors and iconic global brands, Amber repositioned her first award winning business to create way for a new breed of agency - one that responded to the changing needs of consumers and brand owners and put identity at the heart of the brand experience eco-system.

The team of highly experienced thinkers, creators, writers and managers are bound by a shared passion and appreciation for creative innovation and divergent thinking - delivered via a grounded and collaborative service approach.

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