Us

We were born from curiosity and tenacity.

Founded in 2011, our story begins with one woman's “bite big” attitude, a whole lot of resilience, a very fancy Macbook Pro and international exposure working with some of the worlds biggest household names. As if that wasn't enough, today we are proud to say that our little one person show has evolved into one of Australia's largest and most awarded 100% female-owned brand practices!

Our expertise

A strategic brand agency working for the love of imagination, rejuvenation and transformation of great Australian brands. With awarded credentials spanning FMCG, Pharmaceutical, Insurance, Construction, Technology and Automotive industries, we are most famous for finding answers in the weeds and not being afraid to shake things up.

With the skill and patience to tackle complex brand reputation problems, our expertise spans strategic brand advisory, identity design and analysis, brand positioning and strategy, portfolio architecture strategy, workshop facilitation, brand code blueprints, packaging design, employer branding and playbooks.

Why partner with us?

DIRECT ACCESS TO THE BEST IN THE BUSINESS

Our independence and flat structure means the people you first met in the sales pitch, are the people you will be working with all the way through.

THRIVING IN THE MOST COMPLEX CHALLENGES

We embrace the messiness and chaos of a really juicy problem so send us your most complicated portfolio, customer or positioning challenges, we love it and its where we do our best work.

OUTSTANDING SERVICE-BASED RELATIONSHIPS

We’re here to work WITH you, and FOR you. Our business is based on 95% referrals which means your experience with our team is paramount to our future.

WORK WITH IMPACT

We take things apart to rebuild them and go in deep to prioritise substance over style. Our work is designed to get results and imagine the change you need. All our proprietary tools and processes give you peace of mind we'll find our way out of the weeds, together.

UNIVERSAL AND INCLUSIVE DESIGN

As strategists and human-centred designers, we help marketers and leaders uncover their potential through accessible, inclusive and diverse design practices. Design as an outcome but as a process of adding value and helping communities thrive.

BRAVERY IN SPADES

As an independent agency with a blue-chip client portfolio, we are well versed in standing tall, starting with "WHY" and playing devils advocate. Taking measured risk expands potential and ignites behaviour change.

Who we create with

With many of our partnerships spanning multiple decades, we pride ourselves on collaborating with Australia's best and brightest marketing minds.

What our clients have to say about us

Ally Doube - Head of Marketing Uber Eats and Uber Japan

"I have worked with Edison on several complex strategic branding projects over the past 7 years and have always been impressed by their professional commitment, tenacity and creative passion. From the iconic Arnott's brand, a high priority strategic branding program for Australia’s Nation Brand and Uber Japan - Edison supported the marketing teams with new insights, methodologies and frameworks that led to increased equity and resonance."

Paul van Heerwaarden - Bega Group CEO

"Following several acquisitions in recent years and a significant transformation of the company, it was important that we represent the Bega Group of today and how we continue to serve all Australians with great food for a better future. Edison were able to capture this in the new design that we are very proud of."

Jo Semidang - Former CEO at Sorbent

"Partnering with our strategic brand partners, we set out to create branding and packaging that honoured our legacy as Australia’s first toilet paper brand while resonating deeply with today’s consumers. Edison’s creative expertise and strategic approach to architecture and design enhanced our product’s shelf presence and effectively communicated our values in a charming yet powerful way."

Bernadette Blair - Chairperson at Next Steps Australia

“Next Steps Australia's new identity has brought a sense of pride and professionalism to our organisation.
Edison have fulfilled every aspect of our brief, and more, which in turn has translated into increasing funding opportunities, a greater appeal and positive impact on prospective donors and future collaborators as well as fostering future growth to provide much-needed support for those women and children fleeing domestic violence.”

Jamie Pride - Partner at Humanly Agile

“The Edison team took us on a carefully considered strategic exploration that shaped our brand story and opened up platforms for exciting design solutions. The end result far surpassed our hopes, and reflects the creativity, curiosity and human experience that Humanly Agile prides itself on delivering. Their creativity and dedication have truly brought our brand to life, reflecting the ethos we cherish”

Darryn Wallace - Executive General Manager at Bega Group

"We have been working with Edison for the past nine years on both our consumer and corporate brand, and during this time they have been critical to delivering strategic and disruptive brand solutions — no easy task with some of Australia’s most iconic and loved brands."

Randall Cooper - Founder and CEO of Premax

“From a strong word of mouth recommendation we engaged the Edison Agency to lead our brand identity redesign, and were extremely impressed with the strategy, creative, service and end result that has helped propel our business forward.”

Krishma Sood - Marketing Manager (Shapes) The Arnott's Group

“The Edison team have been incredible to work with! Throughout multiple projects, we’ve fostered a collaborative, dynamic and agile process that has unlocked the creation of multiple product artwork designs. The team are highly skilled in partnering closely with brand teams to bring a brand’s vision to life."

Michelle Katz - Former Head of Marketing at Nestlé

"Transforming Uncle Tobys for the modern era was a project we undertook with conviction and a sincere intent to remain true to the brands legacy, but with a purposeful intent to revitalise the brand experience for a new generation of Australians. The Edison Agency were instrumental through the entire strategic journey in shaping how Uncle Tobys should engage, through our positioning, values through to guidelines and portfolio architecture."

Lucy Chen - Co CEO Chen Foods

"The Edison Agency team worked closely with us to do a massive rebrand of Mr Chen’s, they really listened to our story, and took us on the journey of working out what would work for us and our brand. We're thrilled with the new foundation and identity to continue Mr Chen's growth in Australia as the authentic family-flavour experts"

David Mcneil - Former CMO at The Arnotts Group

"I worked with Edison for over two years while CMO at The Arnott’s Group and in all my years (too many to count!) working in some great CPG companies, I have rarely come across a design agency as talented and universally respected as Edison. Thank you for all the incredible partnership, creativity and in-market effectiveness."

Ellie Vince - Former CMO at Brown Family Wine Group

"Edison take an interest in understanding your business and its challenges, and apply sound brand and design strategy to help create solutions. Working with the team always goes beyond a single project, they are business partners who work collaboratively to create distinctive, impactful design that delivers commercial outcomes.”

Matt Grant - Business Director (Savoury) The Arnott's Group

"Through insightful strategy, inspiring creative exploration and strong design application we really see the Edison team as an instrumental partner in realising the full potential of our new propositions. I personally have appreciated the teams' can do attitude and genuine drive to go above and beyond to push the design paradigm & in the process deliver award winning work."

Ross Gregory – Chairman of Indulge Co

“Edison were given a complex brief to name and create a Korean craft beer brand and produce all brand and merchandise marks along with primary packaging within a tight timeline. They had to work cross culturally and conflate uniquely Korean elements into a brand capable of international acceptance. Not only did Edison create an award winning iconic brand for us, they produced a complete brand story that integrated elements defining and differentiating the brand.”

A no di@k head policy

We are kind and we expect kindness in return. We are driven to design work that matters, with people we like, and who like and respect us back!

We have a passion for good design and are committed to designing for good, using our industry expertise and design magic to imagine change for businesses and communities who need us.

From Gen X to Gen Z

A multi-disciplinary ensemble of thinkers, makers, writers and wranglers whose imaginative minds connect the dots, navigate chaos and create magic together.