The Must Read Brand Books for Marketing Managers

Many brand design and strategy books offer a plethora of avant-guard design, marketing and process terminologies; pyramid diagrams and flow charts. This often creates more confusion than clarity so when I need to break through the mind clutter I refer back the top three books...

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Top 5 ways to keep your brand relevant

Over the past few years I have presented at numerous design industry, business and higher education events and the topics I’m most often asked about are “How do we evolve our brand and business?” and “How do we create new brands that get cut-through to...

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