We might feel like old-hats at this branding caper, but in 2024 The Edison Agency is hitting its teenage years – we're turning 13!
We promise only mild sulking, as we navigate the tricky teenage years of surprising growth, curiosity for the world around us, and a renewed sense of personal discovery.
A few of the other major things happening this year include;
NEWBIES!!!
It’s exciting that we are growing, and welcome 4 new team members within the first couple of months of the year, with fantastic effects of some of the new personalities around the studio already being felt.
A couple of our key focus’s in recruiting was to find ethically likeminded, exceptionally well skilled people that could help elevate Edison further, as well as broaden our agency skill set through Design, Strategy, Client services and Operations, and significantly growing our capability in Digital.
We can’t wait to introduce you all to the expanded team!
BRAND EVOLUTION!!!
Putting our skills to the test on ourselves, stay tuned for a new look Edison, from brandmark through to website and creds, you’ll witness a brand evolution that reflects the attitude and intent behind what we are all about.
DESIGN FOR GOOD!!!
Coming off the back of spending over 3.4% of revenue in the first half of FY24 on Design for Good initiatives, we have another big 12 months planned. We will participate and raise funds in the Run for the Kids Good Friday appeal, International Women’s day, Are you ok day, and support the happy boxes foundation to name a few.
EDISON UNI!!!
Ensuring we continue to invest in our most important asset, our people, as a team we will be visiting NGV and Heidi. Our senior leadership team will be attending the Adam Grant seminar in February, and we will continue to hold our inhouse Edison Uni masterclass sessions to help our team develop their chosen skills. We will also continue to support the industry with Amber participating in multiple panel events throughout the year. The first of which is coming up in March.
BITE BIGGER!!!
Season 2 is coming people. After a super successful season one, we have already started recording season 2 of our Bite Big podcast. Watch this space, we are hoping to drop 8+ episodes come July.
It’s another year of growth, and of course change (what year isn’t?).
We can’t wait to see what comes of it, hope you will enjoy the ride with us so we can imagine change, together.
