Insights

This Isn’t TikTok: Let’s Stop Reducing Professional Design to a Beauty Contest

Brands are Like Cars—Skip the Service, Pay the Price

IWD 2025 - Building Respect

The good, the bad, and the downright ugly

Breaking Boundaries; Creativity as the Ultimate Problem-Solving Tool

How Vodka Cruiser’s 2011 Rebrand Changed the RTD Category

A reflection on rebellion, resilience, and reinvention

Impact Summary FY24

Why brands have the power to ignite, if you know how to light them.

Musings from The Design Conference 2024

The rise and fall of the Girlboss

Why marketers can transcend consumer focus

Principles of a brand Revolution

Women we love...

Why Taylor Swift is the ultimate brand master.

an Edison evolution

Principles of a brand evolution

How lying in bed can change your life.

Top 5 reasons not-for-profits should reevaluate their branding

Impact Summary FY23

Breakfast with Jacinda Ardern

The woman behind the Gorman empire

Let's talk about leave...

Edison at 2023 The Design Conference Brisbane

Diversity & Inclusion at Edison

Building a culture of collaboration and creativity

Reinventing brands with intention

Show up this IWD

Top 3 Principles of Brand Re-Invention