This article was originally published by the Design Business Council
CX, UX, WTFX!
Where has design gone?
Carol Mackay and Greg Branson through the DBC have finished a research project on Design Maturity in Australian businesses. It looks at the design industry from a client perspective: how the industry presents to clients and how they perceive design.
We found 18 design categories that have ’sprouted’ from graphic design. A majority of the businesses labelled CX, UX, Digital, Strategic design, Service design, Digital design, Brand design etc all have founders and/or creative staff from a graphic design background.
So the question is:
Have we diluted our design value message by defining our businesses across a myriad of categories?
Have we confused clients or have we discovered much more sophisticated ways of delivering design?
Are the ‘traditional ‘design businesses doomed for extinction?
Are clients just chasing the ‘bright and shiny’ things offered by UX, CX etc?
Should all design businesses skill up in CX, UX, Service Design, Human Centred Design etc?
What’s the answer?
We want you to tell us. This Unseminar (this is unlike any other seminar you have attended) positions you as the expert. Your opinion is as important as any person on the stage. We want active participants to come along and contribute.
CX, UX, WTFX unseminar
Provincial Hotel
299 Brunswick St, Fitzroy VIC
25 Oct 6pm for a 6.30 start.
7.30pm finish followed by networking
