When two beloved brands, Arnott’s, Australia’s iconic biscuit company, and Bluey, the globally adored BBC TV show, come together, magic happens. This exciting collaboration set out to create a fun, delicious and family-friendly biscuit range, capturing the imaginative spirit of Bluey while maintaining Arnott’s heritage of quality and taste.
At the heart of this project was a playful, creative approach, working closely with Bluey’s custodians to imagine new scenes and storylines that would bring this biscuit innovation to life. The result? A delightful snack featuring Bluey and Bingo-shaped biscuits, a 4-star health rating, and flavours kids (and parents) will love.
With family appeal and retail standout in mind, the packaging design needed to be engaging, fun and instantly recognisable. The team focused on bright, engaging visuals that bring Bluey’s world to life on-pack, character-shaped biscuits that spark excitement and storytelling at snack time, clear health credentials with a 4-star health rating to give parents confidence, and a fun, interactive unboxing experience that makes snack time feel like an adventure.
Designing packaging that feels like an extension of Bluey’s playful universe, this collaboration was a true celebration of creativity and storytelling. The result is a joyful snacking experience that brings families together, just like an episode of Bluey. With high-impact packaging design that drives shelf visibility and brand recall, unique biscuit shapes and flavours that turn snack time into playtime, and better-for-you credentials that parents can trust, this collaboration hits all the right notes.
