The Sorbent Paper Co + Sorbent Masterbrand
Sorbent has been proudly supporting Australians for over 70 years, but so often with iconic brands, they become outdated, tired and dull, and they need some reinvigorating and love to let them shine again.
Sorbent tasked Edison to develop their brand strategy along with new distinctive brand assets, portfolio architecture strategy, and finally to create new packaging designs for their whole portfolio from toilet paper to tissues and facial wipes.
