For a brand built on tradition and taste, the next chapter for Kettle® was a gentle nudge forward—a refined narrative of craft, character, and taste.

As agitators to an industry dominated by corporate suits, hierarchical snobbery and uninspired PowerPoint presentations, Humanly Agile wanted changed. Cutting through industry jargon and repositining the way they walked and talked to be more akin to a design practice than a traditional business consultancy.

Defining a new identity for an iconic business ready to spread its wings. Helping Campbell Arnott's transition its positioning and profile to reflect a new chapter of ownership, a rejuvenated vision and diversified portfolio. A project about imagining change without losing the depth and pride of family legacy.

Uniting the Bega Group as one through a new brand positioning & identity. Through a qualitative insights lens, Edison developed the strategy and brand identity system – from logo to truck livery – to capture the humility and social purpose sitting at the heart of the Bega Group culture.

Allen’s, Australia’s beloved lolly brand since 1891, collaborated with The Edison Agency to redefine “fun” for a new generation. By creating unique visual assets and modernising its identity, Allen’s strengthened its connection to Australians and ensured future brand relevance.

Once recognised for its boldness and passion, Sumo had lost its spark, struggling to stand out in a crowded energy market. The recharge of Sumo is a bold identity transformation - proud and confident with equal parts swagger and sincerity!

Collaborating with one of Australia's most awarded architecture practices to create change from the inside out. An innovative change management brand campaign designed of improve the lives of all those connected with their work - putting people and the planet at the heart of their philosophy and actions.

Uber Japan tackled recognition challenges to create a high-impact visual branding for its e-hail service. Utilizing the iconic Chevron and brandmark, the design enhanced visibility and trust, integrating local taxi partnerships to boost brand awareness and market presence.

After acquiring Independent Distillers Australia, Asahi Breweries needed a unified corporate identity for Asahi Beverages. The design balanced Asahi's heritage with Schweppes' vibrant spirit, enabling a cohesive brand rollout across Australia.

To mark 50 years in Australia, Subaru launched a new positioning platform - For a World Discovered to reinforce their legacy of adventure and innovation.

Sorbent has been proudly supporting Australians for over 70 years, but so often with iconic brands, they become outdated, tired and dull, and they need some reinvigorating and love to let them shine again.

Sorbent tasked Edison to develop their brand strategy along with new distinctive brand assets, portfolio architecture strategy, and finally to create new packaging designs for their whole portfolio from toilet paper to tissues and facial wipes.

Embracing the spirit and flavour of a much loved Australian and NZ vodka icon. As the second brand rejuvenation program following the 2012 relaunch (also by Edison!), this program integrated both markets identity to create a harmonious brand that reinforced existing codes.

Revitalising the Dairy Farmers brand, unearthing its essence and crafting a cohesive identity system for over 100 dairy products. Celebrating heritage while infusing pride and quality, ensuring Dairy Farmers remains a beloved part of Australian families' lives.

Rejuvenating iconic brand Uncle Tobys, celebrating nostalgia while embracing a modern, unified story for a new generation of consumers.

Dragging rum out of the past and into today. Co-created by mixologists and expert distillers, Untold is for modern day drinkers searching out new taste experiences. For here and now – not a tale of days gone by. Created for the people that are built to explore – their night is always young, their script is never written.

Establishing a new benchmark in micro village living. A human-centred creative platform and brand idea 'designed around you’ puts the people and their human needs at the fore and connects to Vuvale’s purpose: to empower people to live happier, healthier and more engaged lives.

A new brand identity that modernises and reflects a business' evolution into a larger, more sophisticated company while maintaining their pioneering spirit.

Collaborating with Bega Group to refresh The Juice Brothers brand, emphasising sustainability and Aussie roots. A new identity and messaging reigniting consumer interest and loyalty in a competitive juice market.

Pollinate, a research consultancy, turned to Edison for an identity refresh to match their evolved business model. Through strategic workshops and creative brainstorming, Edison crafted a new identity that redefined Pollinate’s essence and clearly communicated their value proposition.