For a brand built on tradition and taste, the next chapter for Kettle® was a gentle nudge forward—a refined narrative of craft, character, and taste.

Creating a new brand that challenges the big mass market retail brands with an eco-platform and a cheeky doggo-centric attitude. Introducing Grubbo, Australia's first sustainable pet food delivered direct to your door for pet lovers who want to do good and reduce the global pawprint!

Reimagining an iconic Australian staple with a new whipped texture. Delivering category-first innovation—light, fluffy indulgence—paired with bold, energetic design that disrupts shelves and delights consumers.

Re-imaging a leader of asian cuisine as a business rallying behind history, expertise and a true landscape of family driven flavour. Carving out a distinct and own-able identity to shape a new direction and renewed vigour behind Australia's best asian flavours.

Fusing Brazilian creativity with the science of craft brewing precision to create a new Queensland "sunny-state" brewery. Set to disrupt the Australian international craft beer market, this is a beer AND brand that challenges convention for a discerning craft beer lover!

Celebrating a new generation of female-led Master distilling to carry on the family legacy. Defining a new brand story and portfolio design system for the unique Mornington Peninsular distillery that honoured the craft and quality of local artisan spirit making.

Modernising Australia's favourite Peanut Butter through enhanced variant navigation and an overall optimisation for bold shelf impact.

Escaping the traditional wine snob cliches and connecting with a new generation of wine drinkers through a celebration of flavour, origin and an adventure. An artistic celebration of wine adventure and whimsey for today's drinkers and makers.

A limited-edition series inspired by regional flavours. The Tim Tam Crafted Collection blends realism and impressionism, highlighting local ingredients and landscapes for a deliciously enticing outcome.

With their sights set on expanding globally, sports skincare brand Premax required a revolution of their visual identity and packaging to reflect the quality of their offering.

Sorbent has been proudly supporting Australians for over 70 years, but so often with iconic brands, they become outdated, tired and dull, and they need some reinvigorating and love to let them shine again.

Sorbent tasked Edison to develop their brand strategy along with new distinctive brand assets, portfolio architecture strategy, and finally to create new packaging designs for their whole portfolio from toilet paper to tissues and facial wipes.

Embracing the spirit and flavour of a much loved Australian and NZ vodka icon. As the second brand rejuvenation program following the 2012 relaunch (also by Edison!), this program integrated both markets identity to create a harmonious brand that reinforced existing codes.

The Edison Agency celebrates 13 years with bold design, brand strategy, and a rebellious spirit. To mark the milestone, we launched STOMP wine—created by women, for those who dare to be different.

Dragging rum out of the past and into today. Co-created by mixologists and expert distillers, Untold is for modern day drinkers searching out new taste experiences. For here and now – not a tale of days gone by. Created for the people that are built to explore – their night is always young, their script is never written.

Collaborating with Bega Group to refresh The Juice Brothers brand, emphasising sustainability and Aussie roots. A new identity and messaging reigniting consumer interest and loyalty in a competitive juice market.

Inspired by the beautiful coastal environment of St Andrews Beach and endless sunny days of the Australian summer, Tidal Artesian Seltzer is a refreshing tribute to the Australian summer. An exciting new chapter for the brewery with its first non-beer product innovation for a new era of drinkers.

In response to regional bushfire devastation, Brown Brothers partnered with Edison to create a limited-edition wine label that raised funds for BlazeAid using bold, emotive design to inspire support, healing, and community connection.

Arnott’s and Bluey have joined forces to create a joyful biscuit range designed for play, flavour and family connection. With fun shapes, a 4-star health rating and standout packaging, snack time becomes story time in every bite.