The Edison Agency partnered with Bass and Flinders to help transform the brand’s identity and showcase to the world what makes their small-batched spirits so uniquely different. Inspired by their traditional French distillation methods and the surrounding Mornington Peninsula hinterland – the identity brings to life the innovative spirit of their people and passion for artisan spirit making.
The new design features fluid label forms evoking the peninsula sea floor, with topographic illustrations that flow around each bottle, giving a sense of depth and flavor. Each spirit, from Christmas Brandy to Limoncello, has its own bespoke color palette and detailed embellishments, making every bottle unique yet harmonious as a collection. The new design is a system established to showcase the family of products with flexibility for range growth, limited releases and cellar-door speciality creations.
A female Master distiller carrying on a family legacy, a personalised cellar-door experience in the heart of Mornington Peninsular, sophisticated distilling methods and a team of leading industry makers and thinkers – it’s no wonder Bass and Flinders call themselves “the spirit of Mornington Peninsula”.
