Billard Leece Partnership (BLP), a top architecture and interior design firm, needed a way to communicate their new brand purpose, "Design for a Healthy World." This purpose highlights the impact of thoughtful design on improving lives, prioritizing people and the planet.
Centralsied around the campaign idea of 'BLP BRAND WEEK' to launch the new purpose. This week-long event featured virtual master classes, TED-talk style presentations, and co-creation workshops to inspire BLP's 200+ employees and integrate the new purpose into everyday actions. The campaign included a unique visual identity system with hand-crafted illustrations, bold messaging, and icons. These elements showcased BLP's fluid, collaborative, and sustainable design approach.
The integrated solution has helped the business elevate its purpose with a distinct visual identity system intended to become part of an ongoing communication language.
