As bushfires ravaged parts of regional Victoria, Brown Brothers, deeply connected to the affected communities, felt compelled to act. With recovery efforts just beginning, the brand wanted to respond in a way that was heartfelt, respectful, and aligned with its strong local roots. Edison was engaged via our Design for Good program to create a label and identity for a special-edition wine that could both honour the resilience of the region and raise meaningful funds for those impacted.
100% of profits from the Brown Brothers Limited-Edition Bushfire Shiraz were donated to BlazeAid, a national organisation helping rural communities rebuild after natural disasters. This project was a truly collaborative effort; designed, printed, and promoted pro bono by an extended creative network. The result was a label that stood apart from the masterbrand range while remaining unmistakably Brown Brothers.
With premium print finishes and a unisex appeal, the label was designed to be shareable, distinctive, and emotive, driving social engagement and inspiring community action through design. A wine with purpose, and a brand ready to help its region rise again.
