Brown Brothers, a renowned Australian wine producer with over 130 years of history, needed a new identity strategy and design system to modernize their image while honoring their rich heritage and innovative spirit in winemaking.
The strategy focused on creating a unified identity that involved collaborating closely with Caroline Brown, a fourth-generation family member, to develop the naming strategy, brandmark design, and visual language system that would resonate with the soul and purpose of the business. Brown Brothers had built a reputation in creating new wine varieties and taking an innovative approach to wine making — their success has seen them evolve from a single brand to a family of brands including Brown Brothers, Tamar Ridge, Innocent Bystander, Pirie and Devil’s Corner. To refelct this, the resulting visual language system is classically beautiful and bold, providing a quiet nod to the past while making a significant leap into the future.
The new brand identity reflected the growth and diversity of the Brown Family Wine Group, while maintaining the warmth, humility and progressive spirit that have been their hallmark.
