With the supermarket chip aisle consistently innovating in the flavour space, The Arnott’s Group recognised the need to introduce new Shapes flavours to compete, enforcing their “flavour you can see” promise.
The Edison Agency was engaged to help with this new product design for Shapes, introducing three limited edition flavour-packed rotates to the portfolio offering, driving excitement and talkability for Shapes at the key seasonal summer holiday period.
The result was a range of limited-edition flavour rotates designed with Shapes “Flavour you can see” USP top of mind, with bright, punchy colour ways and strong flavour cues creating stand out at shelf.
