Carbon 6 brewery, founded by two Brazilians on the sunny cost of Queensland, had a unique story to tell. But launching into the Australian craft beer market is easier said than done. Saturated with local and imported brands, littered with ‘love of beer’ brand narratives and ‘cool’ beer cans -Carbon 6 needed to defy industry norms and hold the attention of craft beer lovers.
Carbon Six’s name is inspired by the molecular process of fermentation, where carbon atoms break down into six individual molecules. This sense of artistic purpose fused with the scientific precision behind Carbon Six’s beer-making process became the foundational story that would shape the brand solution – art meets science in every drop.
The combination of quality ingredients, process and combined with a Brazilian cultural curiosity means every beer is exciting and always unexpected. Our design solution draws inspiration from Brazilian Brutalism via bold, fluid and colourful motions – contrasted against a clean and minimalist backdrop. Along with creating a brand identity that is visually striking and demands attention on shelf, we upended typical design cues of the category to produce a remarkable experience for beer drinkers driven by curiosity and innovation in the category.
