FORWARD PR Agency sought to create a bold new identity to mark their 10-year history in consumer PR and announce their new sustainability offering, "Communications with Purpose." Aiming to become one of the few major PR agencies in Australia to achieve B-Corp accreditation.
The Edison Agency was engaged to reposition FORWARD PR as a purpose-led, sustainable agency. This involved assessing the brand's current look, sound, and behavior, and determining the relevance of their brand elements, such as the use of orange as the hero color. The goal was to define a new strategic narrative that positioned FORWARD as a progressive and ethically focused agency.
The new identity reflects FORWARD’s philosophy to "keep moving forward" and emphasizes the agency’s commitment to authentic human connections. This bold and creatively optimistic pivot signals positive change during uncertain times. The new brand identity celebrates FORWARD’s 10-year legacy while highlighting their commitment to sustainability and ethical practices.
