Humanly Agile, a business design consultancy founded by Jamie Pride in 2021, wanted to relaunch their brand to reflect their human-centered methodologies and unorthodox approach. The Edison Agency was tasked with reimagining the brand, focusing on creativity, curiosity, and human experience.
Humanly Agile define themselves more akin to a design practice than a traditional business consultancy. Inspired by his passion for change, Jamie challenged Edison’s creative team to reimagine a future for the business where creativity, curiosity and human experience were central to the brand's narrative. Through a series of strategic co-creation workshops, Edison delivered an integrated brand solution that challenged the status quo and redefined the way the brand walked and talked, capturing the businesses unique focus on delivering unexpected client experiences and ego-free service.
With full permission to honour a significant strategic and visual departure from their brand look and tone, Humanly Agile waved goodbye to navy blue and ran full throttle into an anti-boring and unexpected design aesthetic, described as “curiously different” intended as a disruptive force in an industry dominated by corporate suits, hierarchical snobbery and uninspired PowerPoint presentations
The end result is a dynamic language that reflects the intelligence and agility of their unique methodology - tension created through the intersection of playful colours, formal typography and abstract metaphorical imagery. Design strategy made human.
