Montague Farms Premium apples represent the pinnacle of orchard craftsmanship, delivering the finest fruit from their orchards across New South Wales and Victoria. Each apple is meticulously hand-selected for its exceptional quality, flavour, and beauty, reflecting Montague Farms’ unwavering commitment to excellence. Edison was engaged to elevate this premium offering and celebrate the heritage of beloved traditional apple varieties, including Granny Smith, Red Delicious, Pink Lady®, and Royal Gala.
To reinvigorate this category, we conducted a comprehensive audit of existing brand assets and the broader competitive landscape, gaining a deep understanding of market positioning and consumer perceptions. Our strategic review of Montague Farms’ brand architecture identified opportunities to enhance sub-branding and deliver a cohesive identity. From these insights, we developed a refined brand strategy that aligned seamlessly with Montague Farms’ overarching goals, positioning the premium apple range as the epitome of quality and sophistication.
The result was a unified and compelling visual identity system that celebrates the brand’s heritage while embracing modern consumer expectations. By blending premium positioning with cut-through design, Edison strengthened Montague Farms’ equity in the competitive premium fruit market, ensuring their iconic varieties captivate and resonate with today’s discerning audiences locally and abroad.
