Red Frogs began with one small act of kindness: handing out red lollies to keep young people safe. What started as a grassroots gesture has grown into a nationwide movement supporting youth wherever they need it most.
As the organisation grew, its story and visual presence became fragmented across different audiences and channels. Edison’s challenge was to strengthen Red Frogs’ positioning and curate a revitalised brand identity. Not to change who they are, but to bring their story together in a clear and unified way.
Built on the belief that a little leap can make a big splash, the refreshed positioning captures what sits at the heart of Red Frogs: real action, local connection, and a positive peer presence that inspires cultural change. Our creative approach sharpened the brand’s direction and introduced a consistent, confident identity that reflects its purpose with renewed energy.
The result is a cohesive, future-ready brand system that amplifies what Red Frogs already do best: creating meaningful change, one chat, one pancake, and one bag of lollies at a time.
