St Andrews Beach Brewery aimed to capitalize on the success of Hard Seltzer in North America by launching their own alcoholic seltzer range. With the category still emerging in Australia, education and product development were key priorities. The brewery sought to leverage their unique water supplies and locally grown ingredients for this new product innovation.
The Edison Agency was engaged to create a brand story, name, identity system, and packaging design for the new seltzer range, ensuring it stood independently from their beer portfolio. The goal was to reflect the refreshing and unique qualities of the seltzer, inspired by the coastal environment of St Andrews Beach and the Australian summer.
Inspired by the beautiful coastal environment of St Andrews Beach and endless sunny days of the Australian summer, Tidal Artesian Seltzer is a refreshing tribute to summer. The design outcomes are minimalist and crisp; the light and contemporary design captures the sensory flavour cues of the artisan seltzer - bright white, zesty and refreshing.
The summers are long down in St Andrews Beach; fun, hot and a reminder of what life is really about - surfing, good food and friends. The new alcoholic Tidal Artisan Seltzers are not what you would expect - a dash of flavour, low in sugar and the ultimate refreshment when Summer is vibing and you are sick of the sweetness of wine, cider and vodka!
