St Andrews Beach Brewery aimed to become the premier coastal destination for Mornington Peninsula locals, day-trippers, and tourists. The goal was to create a brand that celebrated great beer and the coastal lifestyle, attracting visitors seeking a relaxing escape.
The Edison Agency was tasked with creating a unique design system for the beer range and the branded environment of the brewery. The objective was to fuse the site's rich history with its coastal location, reflecting the brewery's origins and the personalities of the property.
The design solution involved collaborating with architects at Ewart Leaf to harmonize the brand identity with the natural surroundings and heritage of the existing stables and buildings. A beautiful nautical coastal palette complemented vintage-inspired brew illustrations, each telling a unique story linked to the property's history. The identity system extended to the naming and design of the beer range, ensuring a cohesive and memorable brand experience.
